Direct address - Addressing the audience using words like 'you', Alliteration - Words that start with the same letter in a sentence, Facts - Something that is true and can be proven, Opinions - A belief that someone has that is not necessarily true for all, Rhetorical questions - A question that doesn't require an answer, Emotive Language - Language that appeals to the emotions of the audience, Statistics - Facts that use numbers , Triplets - Providing three of something i.e. three examples or three adjectives to describe,

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