the friendship with the Lorax being the next best alternative from the sweaters - Opportunity Cost, With the poor money Oncelear has, he could buy the donkey and the cart - Budget Restraint, when O´hear make a monopoly out of the sale of air - Profit Maximization, the use of machinery to produce de sweaters instead of the scissors - Utility Maximization, Oncelear had to mass produce so he could sustain his company - Break-even Point, animals not being able to live because of the production Oncelear does - Inequality,

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