Product - The thing that your business is trying to sell. This coul, Price - The price that your business chooses to sell the product for., Place - The location that you choose to sell the products from., Promotion - What you use to make customers aware of your product/service., Income - Money that is being paid into the business., Expenditure - Money that is being paid out of the business., Desk Research - Using information that has already been collected., Field Research - This is where the information is obtained first hand., A Logo - A symbol or other small design a business uses to make their products easily recognisable., A Slogan - A short, catchy, memorable phrase used by organisations.,

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