1) barriers to entry a) conditions or circumstances that makes it difficult to to competition b) to start up costs to make it difficult to buy from other companies c) changes that change the cost 2) economies of scale  a) A situation where the cost of producing one unit of a good or service decreases b) when you scale your product c) situation where the cost of producing one unit of a good or service decreases as the volume of production increases. 3) brand loyalty a) Loyalty to or the tendency to buy a particular brand or product. b) never changing on an company c) being solid to a brand for discount prices 4) mass marketing a) trying to reach all customers b) trying to reach all producers c) an large amount of people in an market d) trying to reach all customers with an marketing plan 5) market share a)  sharing an portion to consumers and producers b) Portion of the total sales generated by all competing companies in a given market. c) sharing your profits in marketing 6) niche a) Small market based on customers needs. b) large specialized businesses c) Small specialized market based on customers needs. 7) market position a) Identifying a specific market niche for a product or service. b) Identifying a specific market for a product or service. c) when your in a certain position in an market  8) competitive advantage a) when your competition product are better b) Features of a company and its products that are perceived by the target market as significant and superior to those of the competition c) to compete in an marketing world with others 9) customer profile a) List of information about customers, such as age, income level, ethnicity, occupation, attitudes, lifestyle, and geographic residence. b) profile based on you c) information to identify an person 10) customer needs analysis  a) the features and benefits of your goods or services that customers value. b) what your customers want c) how customers think of your product

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