Positive reinforcement - increases a behaviour by giving something wanted (a reward), Negative reinforcement - increases a behaviour by removing something unwanted/ unpleasant., Positive punishment - decreases a behaviour by giving something unwanted, Negative punishment - decreases a behaviour by removing something wanted/ pleasant, A neutral response - does not increase or decrease a behaviour, A primary reinforcer could be - food or drinks, A secondary reinforcer could be - money or exercise time, Extinction occurs if - reinforcement is no longer applied after every occurrence of the behaviour., Reinforcement/ punishment is - most effective if it is given immediately after the behaviour occurs.,

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