____ is where businesses will split the ____/ market based on ____ and buying habits. For example ____, gender, income, religion, etc. Segmentation can be used to help ____ potential customer types, so that the business can ____ specific market ____ to aid the ____ of products and ____ that will ____ customer wants and needs. Segmentation can help businesses to ____ their ____ at specific types of customers, for example promoting ____ to children during the day on ____ TV shows. The ____ businesses use segmentation, is because people have different wants and needs, some are ____ and willing to spend ____ amount, or they requires different ____.

Segmentation

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