1) ______________spend more time examining and reading an advertisement. a) Men b) Women 2) In most households, _____________ are responsible for around 80% of the household purchasing.  a) men b) women 3) __________use physiological 'short-cuts' to decide if something is a good deal or not.  a) Men b) Women 4) ___________judgement is influenced if the colour of the price is red. a) Men's b) Women's 5) _____________have a greater ability to remember the price of a product. a) Men b) Women

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