Ad hominem - A personal attack, tone - A word for the emotional tenor we attribute to a piece of writing, derogatory - _______ language is designed to insult or belittle, connotations - The associated meanings of a word, euphemism - A mild way of putting something that could be unpleasant, hyperbole - Another word for exaggeration, generalisation - A broad, sweeping statement, metaphor - "The United States is a melting pot" is an example of this technique, colloquial - A word used to describe register; another word for "informal", emotive - _____ language appeals to people's feelings, context - The background to the piece you are analysing, contention - The writer's main argument,

Argument Analysis Metalanguage

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