The power of 3 - a storytelling principle that suggests people better understand concepts, situations, and ideas in groups of three., Alliteration - The use of the same sound at the beginning of a series of words in order to achieve a particular effect., Have you ever realised that ...? - Ask the reader a question, Solving a readers problem - Using a question word with the infinitive and ,"to", "Looking to make a saving, you've come to right place" - State a problem and offer a solution.,

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