1) What does CRM stand for? a) Cute Relationship Management b) Customer Relationship Management c) Customer Reletionship Management d) Comprehensive Relationship Management e) Corporate Relationship Management f) Contact Relationship Management 2) Complete the marketing audit's characteristics: Comprehensive, Systematic, Independent, and _____? a) Regional b) Detailed c) Holistic d) Periodic e) Efficient f) Ethical 3) This involves giving products the appearance of being environmentally friendly without living up to that promise. a) CSR b) Whitewashing c) Pinkwashing d) Purplewashing e) Greenwashing f) Green image branding 4) This links the firm's contributions to a designated cause to customer's engaging directly or indirectly in revenue-producing transactions with the firm. a) Cause-Related Marketing b) Corporate Societal Marketing c) Corporate Social Responsibility d) Customer Relationship Management e) Social Marketing f) Marketing Resource Management 5) It requires that everyone in the organization accept the concepts and goals of marketing and engage in choosing, providing, and communicating customer value. a) Global Marketing b) Guerilla Marketing c) Cause-Related Marketing d) Corporate Societal Marketing e) Social Marketing f) Internal Marketing

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