Direct Address - When the writer addresses the reader using 'you' or 'your'., Alliteration - The repeated letter or sound at the beginning of two or more words in a sentence., Facts - Something which is true and can be proven., Opinions - Someone's own point of view, not based on facts., Rhetorical Question - A question posed to the reader than doesn't require an answer., Emotive Language - Words used which evoke an emotional response in the reader., Statistics - Facts in the form of data e.g. percentages, charts and graphs., Triple - A list of three ideas for effect. ,

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