An elevator pitch is a ____ (think 30 seconds!) but effective explanation that is intended to introduce yourself, ____ someone to buy a product or accept an idea. It’s called an elevator pitch because it takes roughly the amount of time you’d spend riding an elevator with someone, so you need to ____ before that person gets off the elevator! The objective of an elevator pitch is to ____ enough for them to take an action you want them to take. An elevator pitch should include why your product, idea, or project is worth ____ by explaining such things as the ____.

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