Qualitative data: Customer feedback e.g. "I love the packaging design, it looks modern and fresh"., Interview responses e.g. "I think the new feature makes the app more user-friendly"., Observations e.g. "Most people seemed confused about the new layout of the website"., Product reviews e.g. "The taste was delicious but could be a bit sweeter"., Open-ended survey responses e.g. "Please describe how we can improve our service"., Quantitative data: Age e.g. "The average age of customers is 35 years old"., Income e.g. "The median income of survey participants is £50,000"., Test scores e.g. "The average test score was 85 out of 100"., Temperature e.g. "The temperature reached 30°C today"., Number of items sold e.g. "We sold 1,000 units last week".,

Qualitative and quantitative data

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