Emotional Appeal - This technique plays on people's emotions to make them feel connected to the product., Bandwagon - This technique convinces people to buy a product because, "everyone else is doing it.", Humor - This technique makes people laugh so that they have a positive association with the product. , Celebrity Endorsements - This technique uses famous people to convince consumers to buy a product., Scarcity - This technique creates a sense of urgency by making a product seem rare or have a limited supply. , Authority - This technique uses experts or statistics to convince consumers of the quality of the product. , Repetition - This technique says or shows something many times so that it sticks in the viewers' head. , Cherry Picking - This technique presents only positive information about a product and leaves out negative details.,

Advertising Techniques

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