1) When was Istituto Marangoni founded in Milan? a) 1957 b) 1966 c) 1935 d) 1947 2) How many schools can Istituto Marangoni count all over the world? a) 5 b) 7 c) 9 d) 10 3) Which of the following famous designers studied at Istituto Marangoni? a) Dhruv Kapoor b) Alessandro Sartori c) Nicola Brognano d) Julie de Libran 4) How many students choose to study at Istituto Marangoni every year? a) over 4000 b) over 2800 c) over 3800 d) over 2500 5) From how many countries do students come from to attend Istituto Marangoni? a) 55 b) 76 c) 107 d) 101 6) Leads management: how many contact tentatives to approach a new request? a) It depends from the touchpoint they are coming from b) 3 from email; 2 from webform and/or landing page c) always 3 7) Leads management: maximum time for the first contact a) 24h b) 48h c) 8h d) 12h 8) Leads management: time frame to contact for event remembering a) 48h prior to the event b) 24h prior to the event c) 5 working days prior to the event d) from 1 to 5 days before the event 9) Leads management: time frame to contact event not attending lead a) 48h prior to the event b) 24h prior to the event c) 5 working days prior to the event d) from 1 to 5 days after the event 10) Leads management: hard to say RE-QUALIFICATION timing for the first contact a) 16 business hours from 1st qualification b) 48 business hours from 1st qualification c) 24 business hours from 1st qualification d) 8 business hours from 1st qualification 11) Leads management: taking charge of qualified LIKELY-TO-COME contacts a) 8 business hours from last contact with IC b) 8-16 business hours from last contact with IC c) 24-48 business hours from 1st qualification d) 16-24 business hours from 1st qualification 12) School's Identity: the city unites a long history with a continued vital role in the global design landscape, always respectful of the past but with an eye to the future. All courses at Istituto Marangoni “Xyz” are underpinned by a contemporary aesthetic approach and cross pollination with fashion and luxury, which can be found at every corner of the city. a) Milano Fashion b) Milano Design c) Firenze d) London e) Paris 13) School's Identity: business excellence, creativity, and innovative thinking, all of which attract a uniquely driven and pioneering elite. Participants at the “Xyz” School therefore find their own creative voice in this cosmopolitan trend capital, defining their counterculture creativity in a world of luxury. a) Milano Fashion b) Milano Design c) Firenze d) London e) Paris 14) School's Identity: here students not only learn how to create, practice, curate and promote art and fashion, but they also get to discover new languages in multimedia and artistic visual communication, exploring cross-pollinations in the fields of digital arts, media and new technologies. a) Milano Fashion b) Milano Design c) Firenze d) London e) Paris 15) School's Identity: "...an immersive journey through the heritage of Istituto Marangoni’s, surrounded by contemporary fashion and ready-to-wear. Leveraging long-standing expertise and a creative, forward-thinking attitude towards both design and business, the city and the school have gained a privileged position in the global fashion arena. a) Milano Fashion b) Milano Design c) Firenze d) London e) Paris 16) School's Identity: Inextricably linked to city is the school’s emphasis on teaching the haute-couture sartorial approach of ateliers, passing along those skills to the future creators of high contemporary luxury. The experience of fashion here is unique, but what is debuted goes on to have global significance. a) Milano Fashion b) Milano Design c) Firenze d) London e) Paris 17) Selling Ceremony: values and assets, a core tool to.... a) Gain trust with the student and its family b) create a comfortable setting for the conversation c) Boost storytelling and desirability d) Manage objections with confidence 18) Selling Ceremony: ToV involves a) Phonetics b) Wording c) Attitude 19) Selling Ceremony: during the investigation phase, we should always map... a) Awarness b) Budget c) Authority 20) Selling Ceremony - PROPOSAL PHASE: a correct storytelling is made of ... a) Rational aspects b) Emotional inspiration c) Brand highlights d) a mix of the three 21) The power of Language - let's rethink the following sentence: "Can you explain that better?" a) I didn't understand, could you please repeat it? b) I will try to summarize what I understood... c) Could you please reforumale this very last concept? 22) The power of Language - let's rethink the following sentence: "You said that you want to study fashion, could you explain me why?" a) I understood you want to study fashion, could you explain why? b) I understood you want to study fashion, would you like to tell me a bit more about it? c) Why do you want to study fashion? 23) At a first call, when is the correct moment to speak about fees and costs? a) At the beginning of the call, so to understand if the student can afford the investment b) Only after a precise question of the student c) After having described IM's values and opportunities 24) Coverting to the next step: a good call to action is... a) Motivating: it persuades the lead to to do something by telling the "why" b) Informing: it explains what will happen if the accept the call to action c) Coincise: it should be short and easy to understand

Conversion Key Elements Summary - Istituto Marangoni

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