ethos, an appeal to credibility , pathos , an appeal to emotion, logos, an appeal to logic, rhetoric, the art of persuasion through communication, simile, a comparison using the words "like" or "as", metaphor, a comparison that does not use the words "like" or "as", allusion , a reference to a well known person, place, event, or work, alliteration, the repetition of the same letter or sound at the beginning of closely connected words, repetition, the repeated use of words/phrases for emphasis, parallel structure, a grammatical pattern in which words have congruent verb forms.

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