Exploration: small numbers of adventurous tourists, tourists drawn to pristine natural beauty eg; beaches, tourists drawn to unique cultural experiences, minimal tourist infrastructure eg: commercial flights, few facilities specifically for tourists, Involvement: local people begin to provide services for tourists, eg: guesthouses, restaurants and tour guides, visitor numbers start to increase, recognisable tourist season emerges, locals begin to make income from tourists, Development: tourism is rapidly growing, significant increase in tourist facilities eg: hotels, area becomes a well-known tourist destination, many locals employed in the tourist industry, destination is marketed to attract more tourists, Consolidation: large numbers of tourists, tourism is the main source of income, tourism is growing more slowly, major international hotel chains present, eg: Cancun in Mexico, Barcelona in Spain, Stagnation: stable visitor numbers, negative image or competition from other destinations, out of date facilities are less appealing to visitors, Decline: visitor numbers drop significantly, deteriorating infrastructure, only visitors are those seeking a cheap break, day trippers instead of extended stays, Rejuvenation: active steps taken to attract tourists back, rebranding to a different type of visitor, updating infrastructure , introducing new attractions to entice new visitors,

Butler's Tourist Area Life Cycle Model

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