Current Technology - A business can use this to ensure efficiency and also to boost its profile., Finance - A business needs adequate funds in place in order for it to survive and grow successfully., Human Resources - relates to the people who work in a business organisation. The performance of a business is affected by the quality and impact of the people who work for it., Political - involve the decisions and laws that governments make., Economic - are all concerned with the so called ‘levers’ of the economy, Social - are the things that affect the habits and spending of customers., Technological - refers to the ways new practices and equipment can affect businesses., Environmental - The physical conditions that a business has to deal with, The green credentials of global business, Competitors - cover how businesses who offer similar products or services affect each other,

Internal and External Factors

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