Metaphor, To create vivid imagery and make abstract concepts more relatable., Simile, To compare one thing to another, highlighting similarities in an interesting way; helps the reader visualise and understand, Personification, making descriptions more engaging; creates a stronger emotional connection and brings scenes to life, Alliteration, creates rhythm; draws attention; makes words more memorable and can create different tones, e.g., harsh sounds for tension or soft sounds for calmness, Emotive Language, To stir emotions; influences readers' feelings towards a character, situation, or argument., Repetition, emphasise key ideas or create a sense of urgency; makes it memorable, powerful, harder to ignore, Rhetorical Question, encourages reader to think; creates involvement, making the reader consider their own perspective, Hyperbole, to exaggerate for dramatic effect or humour; to grab attention, Juxtaposition, To contrast two ideas for impact; highlights differences, making a theme or argument more striking, Facts, To provide evidence, add credibility, and make an argument more convincing, Discourse markers, to organise ideas; to guide the reader; helps understanding, makes arguments more persuasive, and improves the flow of writing, Second person/direct address, To directly address the reader, making them feel involved; creates a personal connection, making writing feel more persuasive.

Language techniques and effect

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