1) In high-context cultures, communication is often:Managing cultural diversity in global marketing only requires language translation and localization. a) True b) False 2) The Self-Reference Criterion (SRC) refers to an unconscious tendency to evaluate other cultures based on one’s own cultural background. a) True b) False 3) In collectivist cultures, marketing strategies often focus on individual achievements rather than group benefits. a) True b) False 4) Youth cultures tend to be more globalized due to their exposure to social media, digital platforms, and international trends. a) True b) False 5) Hofstede’s Cultural Dimensions include factors such as individualism vs. collectivism and power distance. a) True b) False 6) Cultural convergence suggests that globalization and technology are making cultures more similar worldwide. a) True b) False 7) Older generations are generally more open to cultural globalization than younger generations. a) True b) False 8) Nike’s ‘You Can’t Stop Us’ campaign is an example of marketing targeting older generations. a) True b) False 9) In managing cultural diversity, businesses should modify their strategies to align with the target culture’s norms and expectations. a) True b) False 10) McDonald’s customizes its menu to match local preferences, such as offering vegetarian options in India. a) True b) False

Managing Cultural Difference

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