Formal - A website design project, covering everything from the desired features, technical specifications, and deadlines, to terms of payment., Negotiated - A client asks for a video ad campaign, but after discussions about the available budget and timeline, both parties agree to scale down the project scope to fit within constraints., Written - A design agency receives a written brief outlining the client’s requirements for branding materials, including logos, colours, and messaging., Commissioned - A company commissions an ad agency to create a marketing campaign with specific requirements regarding target audience, style, and media channels., Informal - A client casually discusses the need for a social media graphic over the phone and follows up with a brief email outlining key points., Meeting/Discussion - A marketing team meets with a client to discuss the launch of a new product, brainstorming ideas and settling on key messaging strategies during the discussion.,

Client Brief Format (scenarios)

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