Idea - An idea is the initial concept or creative thought that serves as the foundation for innovation, problem-solving, or new opportunities. It involves conceiving and expressing abstract or tangible concepts aimed at addressing challenges or exploring possibilities, Initiation - Initiation is the first phase in a project or product lifecycle where the idea is researched, developed, and evaluated to create a persuasive project pitch or plan. It involves identifying the problem or opportunity, defining the solution, and gaining approval and support from key stakeholders to proceed, Solution - A solution is the defined approach or method to address a business problem or opportunity identified during the initiation phase. It is the outcome that the project or idea aims to deliver to meet customer needs or solve issues., Market - The market refers to the environment or segment where products or services are offered and where customer needs and opportunities exist. It includes current customers, non-customers, and unmet needs that innovation or new ideas can target to create value and growth,

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