Emotive Language, Words that make the audience feel strong emotions like happiness, anger, guilt, or sympathy., Rhetorical Questions, Questions that don’t need an answer but are asked to make the audience think and agree., Repetition, Repeating words or phrases to make an idea stand out and stay in the reader’s mind., Exaggeration (Hyperbole), Making something seem bigger, better, worse, or more important than it really is to create impact, Inclusive Language, Using words like “we”, “us”, or “our” to make the audience feel included and responsible., Facts and Statistics, Using numbers or proven information to support an argument and make it more believable., Expert Opinion, Quoting someone who knows a lot about the topic to make the argument more trustworthy., Anecdotes, Short personal stories used to connect with the audience and support the writer’s point., Alliteration, Repeating the same sound at the start of words to make phrases catchy and memorable., Appeals to Values or Beliefs, Linking the argument to the audience’s sense of right and wrong or shared values., Direct Address, Speaking directly to the audience using “you” to get their attention and involve them., Figurative Language, Using similes, metaphors, and personification to create strong images or comparisons., Tone, The writer’s attitude (e.g. serious, angry, humorous) shown through their word choices., Modality, The strength of language used (e.g. “must”, “should”, “might”) to show how certain or important something is., Call to Action, A clear instruction telling the audience what they should do next (e.g. “Donate now!” or “Sign the petition!”)

Persuasive language

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