Bandwagon - A. Repeating a message over and over to make it stick in people's minds., Testimonial - B. Associating a respected person or celebrity with a product, idea, or cause., Glittering Generalities - C. Using vague, positive words that sound nice but lack real information (ex: "freedom," "the best," "quality")., Name-Calling - D. Presenting only one side of an issue while leaving out important facts or opposing views., Card Stacking - E. Suggesting that everyone else is doing it, so you should too., Plain Folks - F. Linking positive or negative emotions from one thing to something else (ex: using national flags or symbols)., Fear - G. Using strong emotional words to stir feelings (ex: "evil," "disaster," "heroic")., Transfer - H. Insulting or attacking an opponent personally rather than addressing their argument., Repetition - I. Making the speaker or product seem relatable to average, ordinary people., Loaded Language - J. Scaring people by warning of terrible things that will happen if they don’t act or agree., Something for Nothing - K. Offering free gifts, discounts, or bonuses to make the product or idea more appealing., Snob Appeal - L. Suggesting that only the best, richest, or most elite people use or support this (ex: luxury products, "for those who deserve the finest")., Wit and Humor - M. Using jokes, clever sayings, or funny images to make people remember or like the message.,

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