Alliteration - The repetition of initial consonant sounds to emphasise a phrase or idea., Rhetorical questions - They don’t need an answer. They are a guide for us to reflect on the argument and decide whether or not we agree or disagree., Statistics - Tables, figures, graphs and percentages make any argument look scientific and sound informative., Pathos - Persuade the audience by creating a strong emotional reaction like anger, joy or sadness., Modal verbs - Use strong verbs such as “must” or “can’t” to show a greater degree of urgency., Repetition - Use the same words and phrases to make your point known and build a familiar message throughout the text., Inclusive pronouns - Create a more personalised point of view, use ‘us’, ‘we’ and ‘you’ when sharing your arguments., Hyperbole - Use of exaggeration to make a point., Ethos - Show that you are a credible person to be talking about a certain topic. Or, using the credibility of other experts/famous people to make your point., Logos - Factual information strengthens the argument and backs up the author when delivering their point of view., Trippling/Rule of 3 - Giving 3 examples or 3 descriptions to emphasise a point, Anaphora - Repeating the same phrase at the beginning of more than one sentence or clause, Analogy - Giving an example a comparison between one thing and another, typically for the purpose of explanation or clarification.,

Persuasive techniques

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