What is Positioning ? - is the process by which a business establishes its brand, product, or service in the minds of consumers., What are two strategies Taco Bell used to reposition their brand - by designing restaurant menu  and invitations , How does Positioning Works? - identifying unique benefits or attributes, positioning shapes consumer beliefs and attitudes,, What is a positioning map - is a strategic marketing tool that visually represents competing products and services , Why is positioning important in Marketing ?  - it mainly focuses on the tactics to get the message across to help build a loyal brand  , What is Tesla´s strategy ?  - They were the leaders into eco-friendly, and electric vehicles, Third Place strategy "Starbucks¨ - Starbucks reinforces its premium position through pricing and advertising that emphasize quality,, What is some position errors to avoid ? - misleading customers , overpricing on products , negatively reacting , What is differentiation? - It is the process of identifying and promoting distinctive product features that make a brand stand out from competitors in the marketplace., How does Whole position themselves ? - as a healthy , natural , organic grocery store ,

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