Personal interview - involves a face to face discussion between two or more people. The interviewer will ask a number of questions, Focus Group - is a discussion between selected people about a specific good or service. People taking part will be asked a number of questions about the good or service with the aim of generating a discussion on these things, Postal Survey - is when a list of questions is sent to people through the post. They will be asked to complete the survey and to sent it back to the business, Telephone Survey - is when people are contacted by telephone and asked to answer questions, Online Survey - is when people answer a number of questions that are displayed on a website. It might involve them clicking on the appropriate answer and/or typing in comments, Hall Test - involves a product being given to customers to try and then asking feedback on it, Observation - involves watching something and recording what happens. Eg the observer might have to count how many times something happens or someone's reaction to a situation, Electronic Point of Sale - gathers information when consumers are making a purchase as the checkout, Social Networking Website - eg Facebook can be used to gain feedback from people on goods and services. Many business use this to communicate with their customers,

Field Research Methods

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