alliteration, two or more words beginning with the same sound, direct address, speaking directly to your reader, uses personal pronouns, rhetorical question, questions that don't require an answer, facts, things that are true, opinion, someone's ideas, not necessarily true, repetition, repeating important words or phrases, emotive language, words to make you feel an emotion, statistics, number facts or data to prove a point (1/2, 60%, 3 out of 5), triples (rule of three), list of three things in a sentence, hyperbole, emphasise, exaggerate and go 'over the top', imperative, giving an authoritative command; a bossy verb, contrastive pairs, a pair of opposing words or ideas , anecdote, a short amusing or interesting story about a real person or incident, humour, to amuse or be entertaining, examples, illustrating a point with further evidence.

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