Personal tone, language that includes the reader and makes them feel involved., Emotive language , words that have a strong emotional impact on the reader., Rhetorical questions, questions to make the reader think about your viewpoint., Say again, repeat key points to reinforce your most important ideas, Undermine opposing arguments, show that you recognise an opposing viewpoint and then undermine that argument., Anecdotes , use a short, interesting story from real life., Direct address, use personal pronouns, like ‘you’ and ‘your’, to involve your reader., Exaggeration, use exaggeration to make your point stronger.

PERSUADE Techniques

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