1) Uber often promotes premium ride options, emphasizing comfort and faster pickups. Yet when surge pricing is activated, demand for these premium cars drops sharply. Riders seem willing to treat luxury as desirable, but only if affordability remains. Q: Riders generally value status more than affordability when choosing rides. a) True b) False 2) Flexibility is often presented as the main appeal of Uber driving. But research shows that many drivers log long, irregular hours to maintain a stable income. For some, what begins as supplemental work eventually becomes their primary livelihood, forcing them into schedules similar to traditional jobs. Q: The reality of Uber driving may reduce the sense of freedom drivers expect. a) True b) False 3) To secure long-term growth, Uber has started working with city transit systems, integrating bus and train routes into its app. This approach positions Uber as not just a ride-hailing company but a broader transport platform. Q: Uber is attempting to expand its identity beyond private rides. a) True b) False 4) Uber markets safety heavily, highlighting GPS tracking, emergency features, and driver checks. However, when rare but severe incidents occur, public reaction often outweighs these assurances. Q: Consistent positive messaging always outweighs isolated negative events. a) True b) False 5) Many companies embraced remote work during global disruptions, praising its efficiency and reduced overhead. Yet managers soon noticed that employees sometimes felt isolated, and team cohesion suffered. Q: Remote work may require additional strategies to maintain team connection. a) True b) False 6) Globalization has allowed firms to cut costs by sourcing parts from multiple countries. However, events like natural disasters or political instability can halt production unexpectedly. Q: Global supply chains bring both efficiency and potential instability. a) True b) False 7) Companies increasingly highlight their commitment to environmental sustainability and social impact. While these campaigns improve public image, critics argue that some efforts are more symbolic than substantive. Q: A company’s reputation always reflects the actual depth of its CSR efforts. a) True b) False 8) Large retail chains often launch aggressive discounts to capture new customers. While this boosts short-term sales, it can encourage “deal hunting,” where shoppers switch brands as soon as another discount appears. Q: Heavy discounting can make it easier for companies to build long-term loyalty. a) True b) False

Peer Trap (Uber)

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