1) What is market segmentation? a) Dividing a market b) Increasing prices c) Merging companies d) Reducing costs 2) Which method uses location? a) Geographic b) Psychographic c) Behavioural d) Demographic 3) What does income segmentation focus on? a) Earnings b) Age c) Location d) Gender 4) Which segmentation uses age? a) Demographic b) Lifestyle c) Psychographic d) Behavioural 5) What is included in demographics? a) Age, gender b) Hobbies c) Attitudes d) Location 6) What does lifestyle segmentation consider? a) Habits, hobbies b) Income c) Age d) Location 7) What is behavioural segmentation based on? a) Consumer responses b) Income c) Location d) Age 8) What does psychographic segmentation focus on? a) Values, beliefs b) Income c) Location d) Age

Market Segmentation Quiz

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