Alliteration - Repeating the first sound of a number of words, rhetorical question - A question where the answer is obvious, inclusive language - The use of words like you or we to directly address the reader, emotive language - Language that plays on the reader's emotiosn, simile - Using like or as to make a comparison, metaphor - Comparison made by suggesting one thing is like another, tone - The attitude or feeling of a piece , personal anecdote - A real story used as evidence , repetition - Repeating powerful words, hyperbole - Exaggeration , expert opinion - This opinion gives an argument credibility, statistics - Numbers that can be used as evidence,

Persuasive Techniques

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