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Questionnaires: Can be used for both qualitative and quantitative data., Large amounts of information., Cheap, Not time-consuming, easy to create., Interviews: Qualitative and quantitative data., Direct feedback from participants., Topics can be explored in depth., Opportunities to explain and clarify questions/answers., Better response rate. , In one-to-one interviews the participant will not be influenced by others’ opinions., Obersvations: Can produce qualitative and quantitative data., Observer can see what is happening., Inexpensive., Data can be more reliable., Focus Group: Useful to obtain information about group/personal feeling and opinions., Quicker and cheaper than interviews., Broader range of information., Opportunity to clarify and explain questions/answers., Checklists: Once created it is a quick and convenient method to use. , Useful when gathering research in a busy environment., Allows the priority to stay on the patient rather than on the research being carried out., Scientific Experiments: Usually produces quantitative data., Good for discovering cause and effect., Allows control over variables., Can be replicated., Case Studies: Provides detailed qualitative data., Provides a holistic perspective as a wide range of data can be collected., Information gathered can be generalised to a wider context.,

Advantages - Research Methods

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