Appeal to authority - quoting or using prominent people to support their position, Appeal to fear - seeks to build support by instilling fear, anxiety, and panic in the general population, Appeal to prejudice - using loaded terms to attach value or moral goodness to believing in the position, Bandwagon - persuades people that "everyone else is doing it" so you should toof, Black-and-white fallacy - presenting only two choices, Common man - convinces the audience that the position reflects the common sense of the people, for the everyday common man, Demonizing the enemy - making individual from the opposing group appear subhuman, worthless, or immoral through suggestion or false accusations, Euphemisms - substituting words or phrases with softer, more palatable ones to generate a more positive response or to mislead intentionally ("senior citizen" for "old person," "collateral damage" for "civilian casualties"), Glittering Generalities - unlike name calling, this links a person or idea to a positive symbol., Half-truth - a deceptive statement which has some truth, Intentional vagueness - generalities are intentionally vague so the audience can fill in the blanks, Lesser of Two Evils - The "lesser of two evils" technique tries to convince us of an idea or proposal by presenting it as the least offensive option, Logical fallacy - a misleading or false argument, one that does not follow logically, Name-calling - incites fears and arouses prejudices, Plain Folks - trying to convince an audience that someone is "one of them"—a common, ordinary, hard-working, all-American citizen instead of a wealthy politician, for example, Quotes out of context - selectively editing quotes to change meanings, Red herring - presents data or issues that are irrelevant to the argument, Scapegoating - assigns blame to an individual or group to distract attention from the need to fix the problem, Slogans - brief, striking phrase that may include labeling and stereotyping., Spin - a heavily biased argument,

Propaganda

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