____ - People who possibly ____ on ____, on trusted / well ____ brands. They like to ____ the ____ and do what everyone else does; this makes them feel ____. ____ - Seen as ‘____’. They tend to be ____ and interested in ____ appearances, ____, fashion and status. They will adopt new ____ (fashion?) quickly and are often more interested in how a product ____ than what it does. ____ - Often ____ and people who would be considered ____ types. They are ____ individuals and have done well out of life (often from ____ hard). They like things to stay the ____ and they often ____ themselves with high quality, ____ brands. THE ____ - Typically older people with ____-____ or ____ views and values. They ____ ____ ____ and can be ____ about the ____ (‘we always did it like that in my day!’ / ‘I miss the way things used to be’) ____ - You would define these as people who ____ to ____ ____ things, they ‘mix it up’. They are likely to be those who ____ a new piece of technology ____, not worrying about its success - a cool thing to try ____. They also try different approaches to ____ / daily living. ____ - These people are ____-materialistic (____ worried about ____ lots of ____) and interested in ____ ____ (____ society / fairness / equality for all). They often ____ ____ and ____ and like to make their own choices in life based on what is ‘fair’ ____ - People who find it ____ to live day to day and ____. They may live ____ or ____ lives, possibly with heavy use of ____ or ____. They may be seen by others as ‘____’ or ‘____’. They may rely on gambling or the lottery to change their lives. They often seek ____ from their ____.

Psychographic Model

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