ETHOS: It involves your credibility as a speaker., If you are an expert or have a college degree based on the topic of your speech, your credibility increases., According to Aristotle, three factors determine this kind of proof: how smart you seem, how believable you are and how pure your motivations appear to be., PATHOS: It depends on how well you appeal to your listeners’ emotions., Clear imagery, interesting stories and emotionally-charged language all contribute to more powerful _________, and ultimately to persuasive success., Telling a story that makes the audience feel empowered., LOGOS: It measures the logic of your speech as a whole., By providing statistics to back up some of your statements and using sound reasoning in your arguments, you infuse your speech with greater rhetorical power., Referencing a scientific study to support your point,

ETHOS - PATHOS - LOGOS Learning Check

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