Repetition/rule of 3, Repeated words or phrases (in clusters) used to emphasize something., Descriptive language, Use of adjectives and adverbs as single words or phrases, used to stimulate the reader's senses. , Emotive language, Language used to make the reader feel a strong emotion., Exaggeration, Information that is slightly over the top or untrue., Rhetorical question, Questions that make the audience think., Anecdotes, Short, personal stories used to create an emotional response or provide insight into a point of view. , Statistical facts and figures, True information given to back up a point. Usually percentages or fractions. , Personal pronouns, Using "we", "you", "our" etc. to appeal directly to the reader and create connections/relationships., Use an expert quote, Dr Amir Khan believes that "vaping is twice as harmful in young people".

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