the message or lesson the reader is supposed to learn? - theme, the action thought and word that shape who or what a person is - characterization , author word used to elicit a specific response from the reader  - intended effort , the way words are arranged into sentences - syntax , persuasive writing or speech - rhetoric , an author choice of words - diction , a statement of purpose or opinion - claim , awarness or analysts of one's own learning or thinking process - metacongnition , involves considering concept in general terms - abstract, emphasize facts presented - concrete ,

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