1) What is a retailer? a) Online-only business b) Physical shop c) Mobile commerce d) Direct channel 2) What is an etailer? a) Physical shop b) Mobile commerce c) Direct channel d) Online-only business 3) What is multi-channel distribution? a) Both online and physical b) Physical only c) Online only d) Direct to consumer 4) What does e-commerce involve? a) Buying in-store b) Mobile devices only c) Using electronic devices d) Physical shops 5) What is m-commerce? a) Using mobile devices b) Physical shopping c) Online websites d) Direct selling 6) What is a distribution channel? a) Path to consumer b) Online store c) Mobile app d) Physical shop 7) What is a long distribution channel? a) Producer > Consumer b) Producer > Retailer > Consumer c) Producer > Wholesaler > Retailer > Consumer d) Direct selling 8) What is a direct distribution channel? a) Producer > Wholesaler b) Producer > Consumer c) Producer > Retailer d) Retailer > Consumer 9) Who are intermediaries? a) Producers b) Consumers c) Direct sellers d) Middle-men 10) What is an advantage of intermediaries? a) Higher costs b) Faster delivery c) Direct control d) Larger customer reach 11) What is a disadvantage of intermediaries? a) Lower costs b) Direct selling c) Loss of control d) Faster delivery 12) What affects the choice of distribution channel? a) Product type b) Store location c) Customer age d) Brand color 13) What is a perishable product? a) Long-lasting b) Easily broken c) Custom-made d) Needs fast delivery 14) What is a technical product? a) Easy to use b) Needs expert setup c) Perishable d) Custom-made 15) What is a customised product? a) Mass-produced b) Unique to customer c) Easily broken d) Needs fast delivery 16) What is a convenience product? a) Speciality item b) Custom-made c) Easy to find d) Technical 17) What influences the desired image? a) Shop type b) Product price c) Customer age d) Delivery speed 18) What is the role of a wholesaler? a) Sell to consumers b) Buy in bulk c) Direct selling d) Retail only 19) What is the main benefit of direct channels? a) Higher costs b) Wider reach c) More intermediaries d) Faster delivery

Methods of Distribution (Place) Quiz

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