Focus , The clear subject that that text focuses on, Contrast, The differences between two things, Repetition , When words, phrases or ideas are repeated for effect, Pace, The feeling of speed in the writing – are events and ideas revealed to the reader slowly or quickly?, Openings, How the text starts , Endings, How the text ends , Dialogue , Conversations and speech, Headings, Title of the text often giving an indication of subject, Subheadings, Used to add sections of text, Bullet points/numbering , Used to summarise and simplify a range of ideas, Attribution , Who wrote the text, Strapline, A slogan or opening sentence underneath the heading.

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