Positives: Companies can create products that truly meet consumer needs.k., Consumers get more choices that fit their budgets and lifestyles., Small businesses can focus on niche markets and compete with big brands., Advertising can be more relevant and engaging for consumers., Negatives: Too much segmentation can make products too expensive for some people.Can be expensive to conduct., Businesses may exclude groups who don’t fit their ideal customer profile., Some segments may feel unfairly charged more for similar products., Too much choice can confuse buyers and make decisions harder.,

Market Segmentation - Pros and Cons

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