Market Segmentation - Dividing consumers into groups based on factors like age, earnings, interests, background, or where they live., Niche Products - Products designed for a small, specific group of customers with particular needs or interests., Target Market - The specific group of people a business aims its product or service at., Location - A business may choose to target customers in its local area, or it may consider what types of products would sell in specific locations (countries, cities), Demographics - These characteristics may include age, gender, race, religion, nationality, disability, ethnicity, sexual orientation and occupation., Income - Considers how much people earn and how much disposable income they have., Lifestyle - Hobbies, sporting interests and other things customers do in their spare time., Behaviour - Considers how people behave in relation to purchases at different times of the year and in different situations.,

Market Segmentation

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